Markets & Exports
International markets are increasingly favouring green products. GROW opens the door for Vietnamese SMEs to reach premium channels across Europe, Japan, the US, Korea and ASEAN.
Summary
The Markets & Exports pillar delivers three services: (1) preparing compliance dossiers for CBAM, EUDR, LWG and other industry standards, (2) direct connections with international distributors and retail chains, and (3) organising regular trade missions. The GROW network has partners in 18+ countries, with a focus on the EU, Japan, Korea, Singapore and Australia.
New standards, new opportunities
The EU's CBAM applies in full from 2026 across six sectors and is expected to expand after 2030. The EUDR (Deforestation Regulation), in force since December 2024, has a major impact on exports of coffee, rubber, timber, cocoa, palm oil and soy. Japan requires emissions reporting from the suppliers of its large corporations. Korea has launched the K-ETS (carbon market), which requires carbon assessments of suppliers.
Vietnamese SMEs that meet these standards well can sell at prices 10–20% higher and win market share from Southeast Asian competitors that are slower to make the transition.
The GROW Export Ready Program
This 9-month program includes: assessing your product against the standards of the target market, preparing compliance dossiers, training your international sales team, participating in 2 international trade fairs, and matchmaking with 5–8 potential distributors.
To date, 38 businesses have completed the program, generating more than VND 1,200 billion in total export contract value.
Key services
- CBAM, EUDR and LWG compliance preparation
- International distributor connections
- Trade missions to the EU, Japan and Korea
- Export sales team training
- International trade fairs with a GROW group booth
Frequently asked questions
Can SMEs with no prior export experience take part?
Yes. The program is designed at three levels — First Export (first time), Scale Export (expanding into new markets) and Global Brand (building an international brand). Each level has its own dedicated content.
How much does the Export Ready program cost?
From VND 180 million to VND 560 million depending on the level and target market, excluding trade fair attendance costs. GROW members receive a 20–35% subsidy.
Does GROW guarantee that contracts will result?
No one can guarantee this 100%, but 74% of businesses that complete the program secure at least one new contract within 12 months.
Connection & Community
Gắn kết hàng trăm chủ doanh nghiệp, chuyên gia và nhà đầu tư qua các sự kiện, diễn đàn và mạng lưới khu vực.
Learn more →Green Transition Advisory
Lộ trình ESG, kinh tế tuần hoàn, và quản trị bền vững được thiết kế riêng cho quy mô và ngành nghề của bạn.
Learn more →Access to Capital
Cầu nối đến các quỹ đầu tư xanh, ngân hàng đối tác và chương trình tài trợ quốc tế dành cho SME phát triển bền vững.
Learn more →